Why Furnished Model Homes Sell Faster Than Empty Model Homes

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Model homes and model suites for new developments provide an important opportunity for builders to generate the most market interest from qualified buyers. In the span of time a potential buyer will spend viewing a model home, the goal is to show them a vision of what their life will be like in that space and convince them to buy into that vision.

An empty model home is bland and uninteresting. The best way to make an impact on a potential buyer with a model home is to clearly define each space with furniture, décor and appliances that give it function and personality. Every room should feel bright, comfortable and inviting so that they can picture moving in mentally.

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A furnished room can tell the potential buyer how their own furniture might look in each room by providing perspective and scale. In an empty room, the walls close in, making an empty room appear deceivingly small. This can leave the buyer wondering if their belongings will actually fit.

A the potential buyer processes all of the visual information in the furnished model home, they will spend a much longer time looking at each room compared to an empty room. This will make them more likely to remember and be able to recall the home when comparing it to others. In a competitive market, four walls and a floor just don’t stand out from the crowd.

There is also a large segment of the population that completely lack the ability to look at an empty room and imagine fully decorated space, which is why furnished model homes sell much faster than empty ones. Nobody wants to live and dull empty space, but if they can’t get past that impression than you have lost a potential sale.

Having said all of that, a poorly staged home is far worse than an empty model home. The skill and insight of a professional model home stager is the always the best option for selling your vacant property faster.

Let Custom Home Interiors turn your model home into a vision your customers can buy into. We specialize in providing innovative model home staging solutions at a fraction of the typical retail costs. You won’t have to worry about interior design, product set-up and install, or the cost of keeping your interior up-to-date with the latest trends. We do it all.

Contact us for a consultation and a custom solution today.
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Custom Home Interiors works with industry professional to provide leading edge furniture, appliances, home automation, fireplaces, window treatments and fittings for commercial and residential projects.

We publish a quarterly newsletter containing links to bi-monthly blog posts & other relevant industry news. Subscribe to our quarterly newsletter.

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Company-wide Effort Boosts Andrew Emmans to Forefront of Ottawa Business Community

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Young entrepreneurs named to Ottawa’s 2015 Forty Under 40

On June 18, Custom Home Interiors (CHI) President Andrew Emmans was part of a distinguished group recognized by the Ottawa Chamber of Commerce as an accomplished business leader under the age of 40 who also gives back to the Ottawa community. The group was celebrated at a gala at the Hilton Lac-Leamy that also raised funds for the Royal Ottawa Foundation for Mental Health through a charitable draw.

award acceptedThe executive for one Canada’s leading providers of innovative furniture, appliances, home automation and fittings solution for commercial and residential projects ‒ pictured here (left) with Ottawa Forty Under 40 sponsor Darren Fleming from Cresa Corporation (left) ‒ also heads up Corporate Housing Interiors Limited (CHIL), the country’s most trusted and recognized name in outfitting and design for the corporate housing and hospitality industry. It is his role with CHIL specifically that garnered the award.

“It is a tremendous honour for me to be recognized among this incredibly talented and successful group of Ottawa business leaders and community builders,” says president of Custom Home Interiors and Corporate Housing Interiors Limited Andrew Emmans, who started both companies with colleagues Tyler Dren and Dylan MacNamara. “This distinction represents a total team effort and what we have been able to achieve as an organization over the past decade.”

While the challenge of running two companies keeps the team on their toes, they are grounded in the belief that giving back to the community is the greater measure of achievement. CHIL sets up houses and donates furniture and services to youth transitioning out of care as part of a Children’s Aid Foundation initiative called For the Love of Youth (FLY). CHI donates re-stores of gently used products to Habitat for Humanity. Both companies are also involved in various charitable fundraising initiatives and local sponsorships.

group of winners Ottawa’s 2015 Forty Under 40 Award Recipients

As Ottawa strives to be the centre of talent attraction and innovation, the Forty Under 40 awards are a way of recognizing economic trailblazers helping the city to meet this objective. Other honourees include Steve Beauchesne of Beau’s All Natural Brewing, Brian W. Boucher of Lee Valley Tools, Ian Capstick of MediaStyle, Ian M. Charlebois of RE/MAX Citywide Realty, Brittany Forsyth of Shopify, and Steve Schmalz of PCL Constructors Canada.

The Forty Under 40 awards are co-hosted by Ottawa Business Journal and the Ottawa Chamber of Commerce. The 2015 awards recipients were chosen by a panel of judges from more than 240 applications and 80 finalists.

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Custom Home Interiors works with industry professional to provide leading edge furniture, appliances, home automation, fireplaces, window treatments and fittings for commercial and residential projects.

We publish a quarterly newsletter containing links to bi-monthly blog posts & other relevant industry news. Subscribe to our quarterly newsletter.

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