My Strategy for Tackling High Point Market Furniture Trade Show

No Comments

by Tyler Dren, Director of Operations
Custom Home Interiors by Obvious Advantage Inc.
& Corporate Housing Interiors Ltd.

CHI has been attending the High Point Market (HPMKT) for several years now; the largest furnishings trade show in the world. Initially, some of our manufacturers invited us to come see them at the show, and it seemed like a great way to strengthen these relationships. It has also turn into an opportunity to meet new vendors and discover new product offerings.

When we talk about the largest furnishings trade show in the world, it can be difficult to put that into perspective. HPMKT happens twice a year — each spring and fall. More than 2,000 exhibitors from all over the world come to showcase tens of thousands of new products each time. The HPMKT is housed in 180 buildings over 11.5 million square feet of showspace, and more than 75,000 people attend each event.

Photo credit:

What we are, in fact, talking about is a small city that is a market. You can actually hop on and off of rickshaws to get you around. As you can imagine, it would be impossible to cover the whole market in the five days allotted. The whole experience can be a bit overwhelming if you don’t know what to expect or have a game plan. You can easily get caught up in all the beautiful items on display and never accomplish anything useful for your business.

In terms of furniture and accessories, the HPMKT has everything you could ever need or want. That being said, the Market is focused on very high end designers. For example, you’ll see $15,000 sectionals and $7,000 blown glass vases. It would not be realistic to put these types of furnishings in high traffic commercial lobbies or corporate suites.

Photo credit:

This not being my first time at the “rodeo”, I had goals I needed to achieve and a strategy to make those happen. My game plan was to stay focused on the task at hand and seek out those vendors selling the type of commercial products that we need in a price point that works for our business model. As I mentioned before, strengthening existing relationships with existing vendors and meeting new vendors was one of my main goals. The others were to find new products that we don’t already use or aren’t aware of, and, specifically those that offer us new areas of opportunity.

There are two main buildings at HPMKT, the International Home Furnishing Centre and the Suites at Market Square. I use IHFC as starting point and head towards Suites at Market Square. Although, I could walk in any direction in the city and find buildings full of showrooms, there are easily more than 500 vendors booths set up in each of those two buildings; helping me maximize my time.

20161024_132433On day one, I got my bearings by just wandered through every single floor of the main buildings. I took notes if something caught my eye or companies looked interesting. I didn’t really talk to anyone that day; it was a research day.

At the end of the day, I went back to the hotel logged onto the HPMKT website and searched vendors to create a target list for day two. I narrowed it down to Canadian manufacturers and companies that service Canada, which included about 30 or 40 manufacturers. I printed a floor plan from website and mapped out my route.


On the second day, I took a shuttle from my hotel down to the show at 7 a.m. I pounded the pavement until 7 p.m. and was able to meet with the entire list. I didn’t specifically make any purchases but put together wish lists and mock orders with a bunch of suppliers. They follow up with an email so you can review it with your team when you get back to the office.

Although, I have a good sense of what we need, because I see all the product that comes through our warehouse, I rely on designers and other colleagues to make final decisions on what to buy. My focus is on finding products that hit the price points we need We have been able to use this process successfully to find and order new products for our projects.


Overall, I feel that our experience at HPMKT has been positive over the years. We value the opportunity to build and strengthen relationships with vendors. From our specific business point of view, it would be nice to have more products from a wider variety of price points available, as well as more small items like housewares, linens, towels, dinnerware, and functional type products that go into our suites. However, we understand that is not the focus of this particular show.


Custom Home Interiors works with industry professional to provide leading edge furniture, appliances, home automation, fireplaces, window treatments and fittings for commercial and residential projects.

Tags: , ,