De-Decorating Your Home: Setting the Stage for Success!

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You have heard of it. Friends have told you about it. But you still remain skeptical about the very application of it!  It’s Home Staging!

DID YOU KNOW? Research shows that a staged home will not only sell faster, but for more money.

“Home staging is preparing a home for the real estate market by making all necessary repairs and creating a neutral environment that anyone can visualize living in”.  – HGTV

One of the most important things to remember when thinking about staging is – Staging is NOT decorating.  It is the exact opposite of decorating (or de-decorating as I like to call it).  A professional stager will come into your home with an objective eye and inform you what appeals to the current market.  If you’re still living in the space, they will make suggestions as to what needs to be removed from the room and what pictures need to come down.

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Property Stylist and CEO of Capital Home Staging and Design, Kristy Morrison, is an expert in helping her clients get their homes ready to go on the market.  Kristy shared some pretty interesting facts with me:

  • 90% of buyers can NOT envision the potential of the space
  • 86% of buyers are willing to spend a little more money on a home that is “move in ready”
  • Staged homes sell 50% faster and typically for 6-30% MORE money!

Which living room would you rather be in?

Before

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After

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So, what does home staging and Custom Home Interiors have in common?  This is for all you stagers, real estate agents and home owners looking to put their place on the market…

Custom Home Interiors is developing a Home Staging Program!

The best part is, we are going to have tonnes of items for RENT!  What do you need to finish off the living room?  Artwork?  Table Lamps?  You don’t need to go and buy those things.  Just use ours until your home is sold!  We have rows upon rows of accessories, walls full of artwork and even some fibreboard furniture… more about that really cool product in my next blog post.

From the very basics where you’re staging a home and need an artificial plant or a bar height table, we will guide you through every step of the process and ensure that your home looks it’s best for a sale.

By Mandalyn Goodall

Mandalyn@customhomeinteriors.ca

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Learning About Quality: Dutch Quality Stone @ CHI

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As the newest member of the CHI team, I’ve had the pleasure of getting to learn about all the fantastic products CHI features in the showroom.  One really great thing I love about the items we carry are the interesting back stories or company histories that accompany many of them.  Dutch Quality Stone is one of those products.
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Started as a family company in Ohio 20 years ago, Dutch Quality Stone prides itself on the fact that 85% of the people they employ to manufacture the product are Amish.  (Interesting Fact:  The world’s largest Amish Community lives in Wayne County, Ohio.)  Company Representative Bill Archibald says this is because the Amish are extremely fussy about their work; quality and consistency being their primary concerns.

“In our corner of the world, people believe in doing things right.”  www.dutchqualitystone.com

Curiosity got the better of me and I wanted to know about the Amish way of life.  I discovered that Amish children start learning trades as early as Grade 8.  No wonder they have a reputation for hard work and fine craftsmanship!  For your own education, check this video out: http://www.youtube.com/watch?v=D1ALGtEpbfU

Wondering how these manufactured stone veneers are made?  Basically, it goes a little something like this.  The stones come from a quarry where, I like to think, they are selected based on their individuality and “specialness”.  They’re brought in and a latex mould is made.  Then, the veneer is made using a combination of concrete and fired shale.  (Shale means broken down pieces of stone.)  From there, they are painted and have many different colour combinations depending on the layout you select.

“Dutch Quality Stone has been at the forefront of advanced stone replication for over a decade, perfecting the process of recreating incredibly vivid stone products.”  www.dutchqualitystone.com

At CHI, we specifically showcase “The Trillium Collection” which represents the best of what the company has to offer.  These stone styles and colours have been specifically selected for the discerning Canadian Homeowner.  Sample boards are available for designers to use as well.  These are my two favourite styles:

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Prestige Weather Ledge

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Natural Blend Ledgestone

Whether for the exterior or interior of your home, stone feature walls or store fronts, this products adds such beautiful character.  At significantly less than the cost of natural stone, accompanied by its 50 year warranty, it’s a great product to consider for your home or commercial space.  Come visit us in the showroom and check it out for yourself!  And make sure you say hi to me as well when you’re here, I’m looking forward to meeting you all!

-Suzy Kendrick

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Kimberley Seldon @ Custom Home Interiors

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Greetings!!

Author & Decorating Editor of Canada’s Style at Home magazine & Interior Designer, Kimberley Seldon is at Custom Home Interiors today doing her Business of Design Seminar for the designers, decorators, and design enthusiasts of Ottawa who are looking to either to start their own Design business or simply enjoy a weekend with Kimberley at the Custom Home Interiors Showroom in Ottawa. After a light breakfast and coffee, Kimberley started the seminar off with a big smile and her enthusiasm and passion for the industry showed just by the way she conducts herself. She is always willing to help out or give advice! For those of you who have not signed up for the remaining two days, you are encouraged to do so as you won’t want to miss out! Here are the details for the remaining two days:

Kimberley Seldon Business of Design link!

BUSINESS OF DESIGN™ II (Saturday March 6th, 9:00 – 3:00, $395.00) Expand on learning from Business of Design™ I:

  • defining your unique company experience
  • procedural development
  • concise contracts
  • budgeting with assurance

BUSINESS OF DESIGN™ III (Sunday March 7th, 9:00 – 3:00, $395.00) Participants learn to:

  • create winning presentations
  • get a “yes” from clients
  • successfully exit relationships
  • track and bill for design hours
  • turn projects into promotional vehicle

As the first Business of Design seminar is taking place right now as i write this, it certainly feels as though the attendees have got their money’s worth! I would go as far as say that some of Ottawa’s best designer’s and decorators are in our Showroom and you do not want to miss out!. So if you have any questions, feel free to give us a call at 613-248-1244 or email timothy@customhomeinteriors.ca Stay Tuned more for updates….. Tim Das

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